DDW had the privilege of working with the folks from Connection Aviation -- a Calgary-based aviation start-up -- to develop their new brand. Connection Aviation wanted a logo that would reflect the colours of their first jet, which was painted white and black, with burnt sienna as a accent colour.
The final concept (seen above) leverages both sarif and san-sarif typefaces to marry a modern look with the trustworthiness of an elegant sarif. The stylized 'C' evokes a sense of upward mobility and motion, which will appeal to the airline's target customers. The 'C' will also be used as an icon on the pilot's uniforms.