Saturday, January 10, 2015

Mount Royal University Journalism Poster

DDW provided graphic design services for the Video Profile Showcase, a screening held at Mount Royal University featuring the work of 3rd year journalism students. The graphic design depicts the Calgary skyline and simulates a Hollywood movie poster.

The poster was also run as an advertisement in the Calgary Journal and was used as a Facebook Event page banner.

Sunday, August 3, 2014

Notice Magazine WordPress Design

Working with talented WordPress developer Brett Luft, DDW created the branding and interface design for Notice Magazine, an online lifestyle publication based in Calgary, Alberta. Notice features stories about fashion, music, food, art, design, etc. The audience is primarily a younger audience from 18 to 35. The site was launched in August of 2014. 

DDW also developed a social media presence for the online publication on Twitter and Facebook.

Friday, June 13, 2014

Brewing Company Logo Design

DDW was commissioned to design a logo for a new brewing company out of British Columbia. The company is currently building a brand new brewing facility which is nestled in the mountains of Golden. The brewer plans to offer a range of beers, however the details are not yet full worked out. The concepts above are NOT the finalized packaging for the beers, but they do show how the logo fits on a bottle. Keep tuned for the finalized packaging, which will feature unique artwork inspired labels.

Tuesday, March 11, 2014

Trade show Poster Design Series

Calgary-based Calfrac was set to attend a trade show in China and required some last-minute design work. DDW stepped up to create a series of posters depicting the company's key messages about people, technology and service. In addition, a special poster was designed to commemorate the milestone of "One Million Horsepower" in the Calfrac fleet. 

Friday, August 2, 2013

High-Tech Outdoor Apparel Branding

DDW recently completed a logo design for a very exciting new brand of high-tech outdoor apparel. Details about the products are still hush-hush, so we can't say too much right now. But we can say that Kiwetinok is going to knock some people's socks off with their super high quality lineup. We'll post more when the company goes live with its website.

Wednesday, July 31, 2013

Logo Design Dental Company

We at DDW recently had the privilege to work with Heather Wolframe on logo design for her mobile dental hygiene business, which will be operating in Ontario, Canada.

Together with Ms. Wolframe, we explored a number of options after researching the market and seeing what other dental businesses were doing with their brands. Typically dental businesses often incorporated a toothbrush or a tooth shape into their logos. So many did this, we decided to follow suit would be very unoriginal. 

We encouraged a more subtle approach. The green circle references a traffic light while the arrow above the eye gives a sense of forward motion. These elements speak to the mobile nature of the business. The colours are modern and fresh. The resulting simplicity of the logo design allows our client to use the brand in a number of ways without being cliché. 

We had a great time working on this project and wish all the best to the new venture. For her part, Ms. Wolframe had this to say of working with DDW:

"Recently I had the privilege of working with Jesse on my logo design for my mobile hygiene business. The whole process was very positive, professional, and interactive. Jesse was able to bring my vision to life and had excellent advice and guidance with my ideas. I would recommend him to my family and friends and look forward to working with him in the future if ever needed!! Thanks again for everything Jesse!"

 - Heather Wolframe

Tuesday, March 5, 2013

Logo Design for Aviation Co.

DDW had the privilege of working with the folks from Connection Aviation -- a Calgary-based aviation start-up -- to develop their new brand. Connection Aviation wanted a logo that would reflect the colours of their first jet, which was painted white and black, with burnt sienna as a accent colour. 

The  final concept (seen above) leverages both sarif and san-sarif typefaces to marry a modern look with the trustworthiness of an elegant sarif. The stylized 'C' evokes a sense of upward mobility and motion, which will appeal to the airline's target customers. The 'C' will also be used as an icon on the pilot's uniforms.